Benefits of Professional Photography for Commercial Real Estate

Many commercial real estate companies are turning towards professional photographers to help market their properties and here is why:

1. Crucial for making a first impression

When it comes to visual marketing the first impression a company makes on a client is the most important. For example, before tenants take a tour of an apartment complex they will most likely search the property online. If those online property photos are low quality and outdated it creates a negative idea of the complex according to the potential tenant. Unless the photos are up-to-date and high quality the potential buyer will not have a lasting impression.

2. Impress and draw the eye of future clients and tenants.

Especially in a city like Charleston there are many commercial properties popping up all across the area. Whether it may be an apartment complex or an office building the commercial real estate in Charleston is competitive. Buyers spend so much time online looking for listings and they are drawn to more attractive photos. If your real estate lacks strong photographs of the property you will lose buyers to other listings with stronger photos.  

3. Professional photos will impress current clients and tenants.

Taking care of the property and boosting it with photos is a great way not only to represent the real estate company but also the tenants. Making sure the listing is taken care of on site and online is an important way to show current clients and tenants that the management company is responsible and cares about the property.   

4. Takes the burden of photography off the real estate company’s shoulders.

Real estate companies know real estate and photographers know photography. Hiring a professional real estate photographer will ensure reliable photos for the company. Professional photographers spend years mastering the craft and that is time that busy real estate professionals do not have.

5. Photography is an investment that will pay off.

One of the number one sayings in business is you have to spend money to make money. That saying is completely accurate when hiring a professional photographer. High quality images will bring in new tenants and clients and many companies have seen immediate positive responses after hiring a professional photographer. Working with a professional photographer in commercial real estate is not an extra expense, it is a smart investment.

With online marketing being such a big part of business and commercial real estate in this day and age, providing strong images is a must in order to gain new tenants and clientele. In a city like Charleston in order to keep up with the competition it is crucial to provide current, high quality photos.

Ways to Use Photography for Real Estate Marketing

The value of high-quality, professional photography in the real estate market should not be underestimated. Properties with high-quality photos will attract more attention and engagement, as well as command a higher selling price in some instances. When buyers are searching through online real estate websites such as Trulia, they are often overwhelmed by the number of options. Beautiful photos of your property will help it stand out from competitors.

Here are five ways to market your real estate properties with photography.

Design a Visually-Appealing Website

When customers are searching for real estate properties, they will often visit the websites of local realtors to get a sense of the market. If a customer clicks on your site and they are greeted with poor graphics or have difficulty navigating between pages, they will quickly develop an unfavorable impression of your services. Websites are the new business cards. Just as you would design an elegant, professional business card, you should strive to create a visually-appealing website with plenty of high-quality photographs.

Experiment with Twilight Photography

What’s the best time of day for a photoshoot? While the answer to that will largely depend on the property and the availability of the photographer, twilight shots are widely considered to be the best images. Photos taken at dusk will make the house look more inviting and its background more appealing. Use a blend of natural and artificial lighting to best highlight your property.

Hire a Professional Photographer

While iPhone cameras are becoming increasingly sophisticated, professional real estate photographers have access to the best equipment and understand the angles, lighting, and setup for perfect pictures. Experimenting with cameras and images can be time-consuming and expensive, which is why most realtors opt to hire a professional photographer.  

Be Active on Social Media

Social media is an easy and free way to advertise your listings and attract new customers. While Instagram is the most optimized for photos, Facebook, Twitter, and LinkedIn audiences also typically engage more with image-heavy posts than those without. Create an account for your real estate business on all platforms and post updates regularly. Post your high-quality, professional photos with a caption that explains your property and includes a call-to-action leading viewers to your website.

Create a Youtube Channel  

A YouTube channel is another great way to market your properties online for virtually no cost. Film a walk-through of your property and post it on your channel as well as your social media accounts. In addition to video, you can also take lots of pictures and create a slideshow to post to your YouTube channel. Potential customers who are interested in a property like to see as many photos and videos as possible before taking the time to visit it in person. On your website, make sure you include links to your YouTube account and your social media profiles.

Ellis Creek Photography works with commercial and residential real estate brokers to create high-quality imagery of properties. To view our excellent work, click here, and give us a call at (843) 732-6111 to arrange a photography shoot.

6 Best Places in Charleston for Stock Photography

1. Waterfront Park

The Waterfront Park is a popular destination for tourists and is one of the most visited and most photographed places in Charleston. The park offers beautiful views of the Charleston harbor, especially on its famous pier. While it’s difficult to find the pier completely empty, choosing an off-time of day will help you avoid the majority of the tourists.

Best time to photograph: Sunrise when the least amount of people are on the pier. 

2. Magnolia Plantation

Famous for its appearance in The Notebook, Magnolia Plantation and Gardens is one of the top spots in Charleston for nature photography. With its spectacular blooms, Spanish moss-covered oaks, and a variety of birds, alligators, and other wildlife, Magnolia Plantation has earned its spot on every Lowcountry photographer’s bucket list.

Best time to photograph: Any time of day. In the spring, Magnolia is open daily from 8 a.m. until 5:30 p.m.

3. Morris Island Lighthouse

The Morris Island Lighthouse is a beautiful location for stock photography that captures the history and spirit of Charleston. The original tower, which was built in 1767, was destroyed in the Civil War. It wasn’t until 1876 that the existing lighthouse was constructed. The lighthouse is visible from Folly Beach and James Island.

Best time to photograph: Sunrise or sunset.

4. Rainbow Row

Can you even say you’ve been to Charleston if you haven’t walked past this colorful row of historic houses at least once? Rainbow Row is located in the heart of downtown Charleston on East Bay Street. Although beautiful, the famous houses can be tricky to photograph. Oftentimes, cars are parked out front and there are always lots of people on the sidewalks which can interfere with a shoot.

Best time to photograph: Try to avoid the crowds by photographing at twilight (pictured below) or at sunrise.

5. The Pineapple Fountain

The Pineapple Fountain in Waterfront Park is an icon of Charleston and a symbol of Southern hospitality. Wherever you travel in Charleston, you’ll see the ubiquitous pineapple emblem on homes, in stores, and many other places. Visit Charleston’s most famous pineapple and  photograph the fountain from an angle on land or over the water.

Best time to photograph: Any time of day.

6. The Arthur Ravenel Jr. Bridge

Another iconic spot in Charleston, the Ravenel Bridge offers spectacular views of the Cooper River, the skyline, and the peninsula. The bridge was commissioned by retired U.S. Congressman Arthur Ravenel, Jr. to replace the old, dangerous bridge that connected downtown Charleston to Mount Pleasant. Since its opening in 2005, the Ravenel Bridge has become one of the Holy City’s most popular emblems.  

Best time to photograph: Sunrise, midday, sunset, and nighttime are popular times for a shoot.

What are some of your favorite places in Charleston for photography? Let us know in the comments below! If you’re interested in hiring us for stock, real estate, aerial, or interior design photography, give us a call at (843) 732-6111 or request a quote here.

Why You Should Hire a Professional Photographer

Now that many people have a cell phone with a camera, professional photography may not seem to be worth the price anymore. Why should you hire someone when you or a close by relative can do it for free on her iPhone? Yet when you invest in a professional photographer, like Ellis Creek Photography, you are not just paying for photos of your business or real estate. Below are some reasons why you should definitely hire a professional photographer.

Education and Experience

Professional photographers are called professionals for a reason. There is much more to photography then just pushing a button. There is finding the best lighting, knowing your camera inside and out, and capturing the perfect tone and moment in a photograph. Most amateur photographers just don’t have the expertise to be able to find these things that many photographers have gone to school for and have years of experience with.

Technology

Everyone needs to invest in their career to have be successful and professional photographers are the same. Professional photographers have the best equipment in the industry and produce superior photos because of it. Even though you can easily go out and buy a good camera that can produce amazing pictures, there is often more technology that goes into it then just the camera such as lights and special lens.

Professional Investment

A professional photographer that you hire is going to be committed to your project. If something happens on the day of your shoot, the photographer is contractually guaranteed to make sure the job is still done on time. An amateur photographer, on the other hand, might not be held by a contract and if something does happen, time and possibly money can go down the drain.

All of these reasons go back to quality. By paying for a professional photographer, you are paying for professional, quality photos of your business. At Ellis Creek Photography, we provide the absolute best quality in our photos and are willing to go well beyond to capture the beauty of your home or office. Click here to see some of our work and see what a professional photographer, like us, can do.

Capturing Every Detail: Interior Design Photography

Real estate companies, hotels, restaurants, cafes, and other businesses rely on beautiful interior photography to attract customers and stand out from competitors. Whether you are photographing commercial or residential spaces, interior design techniques will always come in handy. Here are five tips for capturing every detail with interior design photography.

1. Create an ambiance

What do you feel when you look at the picture below? Are the open spaces calming, the light blue walls relaxing? Can you almost feel the ocean breeze from an open window? Are you imagining waking up to a warm, summer day at the beach? When you’re photographing an interior, consider the kind of ambiance you want to create. For example, opening the curtains will allow the space to feel larger, brighter, and more inviting.

  Photography by Ellis Creek

Photography by Ellis Creek

2. Control the lighting

When shooting indoors, you’ll want to use a combination of flash and ambient lighting for crisp, clean photos. If possible, shoot during the “golden hours” of photography in the early morning or late afternoon. Open window shades and doors to give yourself as much sunlight as possible. The key is to limit your ambient light to one source to avoid color casts and confusing shadows.

  Photography by Ellis Creek

Photography by Ellis Creek

3. Vary your angle

When photographing small rooms, it is easy to feel like you lack the space to fully capture your subject. However, if you are creative with your angle, you will find the room to photograph. Back yourself into a corner of the of a kitchen or bedroom to fully capture its contents. In larger spaces, a higher camera position is helpful. Consider a composition that allows the viewer to visually “walk through” the space by moving furniture and not shooting too low.

  Photography by Ellis Creek

Photography by Ellis Creek

4. Shoot straight on

One technique that helps draw attention to a single arrangement is to shoot a “One point perspective,” where you align the camera to face directly at a wall. While this composition can tend to shorten the appearance of a  space, it is great for highlighting natural symmetry and design of a space. . Align the camera with one of the walls and take your photo. Interior design photos are professional, meaning that if contort yourself in bizarre angles, bizarre pictures will be the result.

  Photography by Ellis Creek

Photography by Ellis Creek

5. Use the proper equipment

First, invest in a good tripod for whatever camera you are shooting with. Tripods can be adjusted to any height and allow for longer shutter speeds. Unlike using your hands, a tripod will prevent blurry  photos. For beginning interiors photography, you don't have to spend thousands of dollars on equipment, but its best to use a camera that offers a fully manual mode so you can control all aspects of the exposure.. For instance, by increasing or decreasing the aperture, you can blur out the background or foreground and capture the depth of the space you are photographing.  

  Photography by Ellis Creek

Photography by Ellis Creek

Interested in professional, high-quality photos of interior design, stock, residential properties, and commercial buildings? Reach out to our expert team at Ellis Creek Photography. We also excel in daytime, twilight, and aerial photography. For examples of our work, click here.